Press Release 20.03.2024
SCHWALBE ACHIEVES TURNOVER OF 237 MILLION EUROS IN 2023
DAMPENED CONSUMER DEMAND AND HIGH INVENTORY LEVELS AT ALL TRADE LEVELS HAVE AN IMPACT
Decline after the record in the previous year: Schwalbe
achieved a turnover of 237 million euros in 2023. The
decline compared to 2022 (341 million euros) is primarily
due to the overall economic situation, the gloomy consumer
sentiment and the high inventory levels across all
trade segments. Nevertheless, the turnover was still well
above the pre-corona level (2019: 210 million euros).
Frank Bohle, CEO of Ralf Bohle GmbH: „As a leading
supplier to industry and the aftermarket, we were hit
hard by the general market trend last year. Demand
has fallen significantly, primarily due to external factors
- the fact that this has happened after significant industry-
wide capacity expansions has had corresponding
consequences. Nevertheless, I am convinced that we
will continue our positive development at Schwalbe and
in the bicycle market as a whole in the medium term.“
Due to the reluctance to buy and full warehouses, orders
for new products from both original equipment manufacturers
and the consumer market fell significantly and
numerous orders were canceled. „As part of our basic partnership approach, we took on additional burdens
where we could,“ explains Bohle.
One growth segment that defied the trend in the previous
year was Schwalbe‘s gravel portfolio. Schwalbe has
been a pioneer in this area for around nine years and its
tire models are extremely popular.
At the same time, Schwalbe set the course for a successful
long-term future last year. With the introduction
of the Green Marathon, the family-owned company set
the benchmark for environmentally friendly tire development,
as it is the first bicycle tire that closes the cycle and
is made from used tires, among other things. Schwalbe
also unveiled its new brand identity in summer 2023 -
with a new logo, new color and the claim „Get there“.
Frank Bohle: „We are receiving extremely positive feedback
everywhere for our products and our brand. We
therefore see ourselves in an excellent position for the
medium to long-term future.“
Further information:
SCHWALBE | Ralf Bohle GmbH
Press Office
Otto-Hahn-Straße 1
51580 Reichshof-Wehnrath
Phone: +49 22 65 109-0
press@schwalbe.com
www.schwalbe.com